The Performance Racing Industry Trade Show or PRI Show is a three-day annual trade show held in Indianapolis, Indiana, for all things motorsposts. It’s only fitting that the event is in a city synonymous with racing. This year the closed-to-the-general-public event was held on December 19 through the 21st.
The 2021 show drew around 1,000 businesses and thousands of attendees from all over the world. The businesses range in size from mom-and-pop-type businesses with a handful of employees all the way up to Chevrolet and Ford.
A wide array of racing displines are represented, from stock car racing to IndyCar.
This was my third time attending the PRI Show, and every time I’ve went, I’ve been impressed by it.
Located at the Indiana Convention Center and Lucas Oil Stadium in downtown Indianapolis, the PRI Show has booths with just about everything associated with racing. The event takes up 750,000 gross square feet, so there is a lot to see.
Conferences held throughout the event covered everything from business advice to engine bearings.
The Cars of the PRI Show
Few things are better at attracting a crowd at an automotive-themed trade show than a car on display, and the vendors did not disappoint. A record-setting drag car, rugged offroad trucks, and show cars ensured that people would swing by your booth.
Goodyear Tire brought a collection of race cars. Naturally they were all sporting Goodyear Tires.
Chevrolet Performance brought an array of crate motors plus a manual and automatic transmission. In addition, they brought several cars including Popular Hot Rodding magazine’s iconic testbed 1957 Chevy Bel Air known affectionately as “Project X”, now equipped with an electric motor.
Ford’s display had their new electric crate motor, the Eluminator, as well as their 5.2L Mustang GT500 motor. They also had performance parts and emblems on display.
EV Performance Zone
This year the PRI Show dedicated an entire area to the growing electric performance industry. Ford even brought out three EVs. Outside of the EV section were several electric race cars.
The Featured products section serves as a microcosm of the varied products on display. The products highlighted by the PRI Show ranged from a racing suit to a children’s book.
The products on display are incredibly varied. Need a crate motor? They’ve got them. Looking for a CNC machine? There’s a section for that as well.
RVs and Trailers
You have to get to the racetrack somehow. Stretched out across the field of Lucas Oil Stadium (home of the Indianapolis Colts) were the RV and trailer display. Everything from open trailers to double-deckers was on display.
Content Creator Zone
Us content creators weren’t left out. The Content Creator Zone featured several cameras on display and presentations throughout the show.
2022 Indy 500 Ticket Reveal
Four-time Indianapolis 500 winner Hélio Castroneves was on hand to reveal the look of the 2022 Indianapolis 500 ticket. Fittingly, he was on it.
Looking for more PRI info? Head over to their official website. Also, check out my blog posts on the 2017 and 2018 shows. Did you go to the PRI show this year or in the past? Let me know in the comments!