The 2017 PRI Show.
I attended my first ever Performance Racing Industry or PRI Show on the 9th of December. This year the show celebrated its 30th anniversary. The PRI Show is an annual trade show for the automotive racing industry. It attracts companies from all over the world which was evident by the translators available. I was immediately blown away by the size of it. It occupied two large halls, as well as several smaller rooms in downtown Indianapolis, Indiana. Coming into Indianapolis I was met with fairly light snow and somewhat light traffic (as light as traffic in a state capital could be). The Convention was right next to Lucas Oil Stadium. I parked and made my way across the street to the convention center. Once inside, I was immediately greeted by a large MOPAR booth. It turns out the Big Three were well represented at the show. Dodge had also brought out a funny car which was suspended from the ceiling by one of the main entrances. Booths lined the hall that separated the outside from one of the main halls. Ford Performance had several cars including Joey Logano’s Factory Five Daytona Coupe. Chevy Performance had brought several cars as well including a Hot Wheels themed Camaro.
|Joey Logano’s Factory Five Daytona Coupe|
One of the first rooms I went into was a special showcase of products, in it; among other things were a Dodge Challenger and a Radical race car. Next, it was on to one of the main halls. Some of the larger booths had cars on display, which for some would be worth the trip alone. There were also plenty of celebrity autograph seasons as well. One of the cars that really stood out to me was Mark Donahue’s 1967 Lola Can-Am car. Interestingly the car is still raced several times a year. Can-Am cars really appeal to me as their general lack of design rules lead to a lot of creativity and variety in the series.
|Mark Donohue’s Lola|
Before I went to the PRI Show I downloaded their phone app. It features a floor plan and the ability to search for products by category. It was a good way to look through the myriad of vendors and associations present at the show. There were also plenty of places at the convention center to eat, which worked great for me. Two slices of pizza later I was ready to continue exploring. Even if you stayed on your feet for almost the entire day it would be hard to see everything. I arrived shortly after it opened and left at closing and there was still some stuff I didn’t have time to get to. The racing sim challenge looked like a lot of fun, where attendees could compete with each other for a prize. However, I didn’t have the chance to try it or the other racing sims available to try at the PRI Show.
Fittingly for Indianapolis, several of A.J. Foyt’s Indy Cars were on display courtesy of the Indianapolis 500 Museum. It was amazing to see how much the cars had evolved during the course of his racing career. There was a wide range of manufactures, from the Big Three to small family businesses. Many different racing disciplines were represented as well, including drag racing, oval, dirt track, and road racing. It was a lot to see in one day; however, I managed to see most of it. I had a great time and I look forward to returning to it. I can only imagine how much bigger it will become. If anyone else went please feel free to let me know about it in the comments.
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