When Ford unveiled the new Bronco, years after its original discontinuation, the social media response was immense. Its angular, aggressive styling stood out among the sea of practical SUVs that had long abandoned off-road performance. Indeed, the Bronco seemed to be gunning for the off-road king itself, the Jeep. The classic Bronco was a predecessor to the modern SUV, with a truck frame, high ground clearance, four-wheel drive, and a removable hardtop roof section that included both the rear window and the side windows behind the driver door. It also was a competitor to the Jeep. What many people do not realize is just how extensive a history that Bronco has. It is a history that Ford drew heavily upon for the creation of the new Bronco. After being out of production for years, in July 2020, the new 2021 Ford Bronco was revealed to the public in three different versions, the more traditional two and four-door versions based heavily on the original, with flared fenders, removable doors, and roof and the more modern-SUV Sport model. With those, the Bronco manages to cover multiple market segments. Within those versions, there is plenty of variety as well.
The Original Broncos.
Many people might not realize that the Bronco is almost as old as the Ford Mustang, debuting just two years later, in 1966, and having an uninterrupted production run until 1996. It also pre-dated the 4×4 craze of the 1970s by several years and the SUV craze by several decades. It also comes with a strong off-road racing heritage; there was even a famous race-track version, in legendary race car driver Parnelli Jones’ Big Oly Bronco, with its distinctive sprint car style wing on the roof. It even had a movie cameo, appearing as one of the cars stolen in the original 1974 version of Gone in 60 Seconds. As a testament to the Broncos performance heritage, it even won the Baja 1000 in 1969. When the SUV came of age in the 1980s and 1990s, the Bronco saw increased competition, many of which were more refined and offered more everyday practicality, some of which had four doors. The SUV saw its main role go from off-road performance to comfortable family-hauler. The Bronco got in on the act, with an optional Eddie Bauer package, providing pinstripes and a custom interior. By the mid-90s the SUV had been standardized with four doors, and plenty of competitors had joined the market, cars like the Jeep Grand Cherokee and the Ford Explorer, which were far more practical for a family. When the last Bronco rolled off the line in 1996, the market had changed drastically.
The 2021 Bronco
The base model two-door Bronco starts at just under $30,000 and goes up from there. There are several different trim levels, offering things like luxury and performance. In this day and age of standardized cars with ever-increasing luxury, Ford has dared to make an enthusiast SUV, one that targets the hardcore off-roading crowd, complete with a rugged body-on-frame design. A body-on-frame is a bit of a standout nowadays when so many SUVs have abandoned their pickup truck origins and have gone with unibody construction. The 2021 Bronco merges traditional features like an optional manual transmission and a solid rear axle with cutting-edge features like driving modes for specific off-road conditions and exclusive low-speed cruise control for trails. There is even an option that provides marine-quality seats and drain plugs to help make the interior water-resistant. While many Broncos will undoubtedly become modified not long after they are bought, options like 35-inch tires make that less necessary. Like the classic Bronco, there is a removable hardtop and doors, and for a modern twist, there is a digital infotainment center in the center console and a digital screen at the center of the gauge cluster. Power is provided by either an EcoBoost four-cylinder or EcoBoost V6 motor. The V6 is expected to have 310 horsepower and an impressive 400 pounds of torque. There is an optional mode for fans of rock crawling where a single pedal controls gas and braking.
The 2021 Bronco Sport
Providing a more contemporary SUV experience is the Bronco Sport, with its fixed top, seating for five, and more reserved styling. It has a lower price too, starting at just over $25,000. Keeping with its more contemporary design, it has lower ground clearance than the Bronco models, although it still features many off-road based features, such as standard 4×4 and optional tow-hooks. It has some impressive stats as well, with 23.6 inches of water fording ability despite a lower ride than the Bronco. It is powered by either a 1.5 or 2.0 liter four-cylinder EcoBoost.
Being out of production for years means that the Bronco lags behind the Jeep in aftermarket support. However, at launch, the Bronco has hundreds of factory-approved aftermarket parts. Something vital to the off-road crowd who is always demanding that extra edge on the trail. It will not be hard to get a Bronco just the way you want it, given the many versions available. It will be interesting to see if consumers, especially off-road enthusiasts, chose the (somewhat) newcomer Bronco when it debuts in 2021, over the tried and true Jeep and the reinvented Land Rover Defender. The Bronco Sport is launching late in 2020. The Bronco manages to be a fresh face with new ideas and a tried and true nameplate familiar to automotive enthusiasts for decades. What do you think of the new Broncos? Let me know in the comments!